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Mr Adrian McKeon: Chair

Ade McKeon has been Chair of the Local Governing Body since 2016. Ade has extensive experience within the UK wine trade and commercial and brand leadership within his role as Regional Brand Director at Accolade Wines and as Asda’s Brand Director prior to that. Ade provides outstanding leadership to the LGB and ensures that rigorous discussion and scrutiny are delivered with good humour, whilst always keeping in mind the guiding principles of the LGB.